From the founder of Likely.AI

Replace 2–3 admin roles. Keep your one best person.

A managed AI executive team for top-producing real estate teams. Most teams spend $10–15K a month on admin overhead. Most of that can be replaced. Let’s figure out what makes sense for yours.

See where you’d save Read the letter

Where The Money GoesTYPICAL TEAM

Lead concierge / ISA

Top of funnel, lead nurture

~$6,500/mo

Listing coordinator

Launch logistics, vendors, MLS

~$4,000/mo

Transaction coordinator

Contract-to-close workflow

~$5,000/mo

Marketing coordinator

Brand, social, post-close

~$3,500/mo

Where most teams could save

$80–180K/yr

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A letter from the founder

Why we are not building another tool.

The best agents I know all have the same problem. They are world-class at one thing — winning the listing, closing the deal, building the relationship — and they are average at the thing nobody trained them for: managing a small admin team. Two coordinators. A virtual assistant. A part-time marketer. Five thousand dollars a month, every month, supervising people they would rather not be supervising.

I spent the last decade inside this market as the founder of Likely.AI, a real estate predictive AI platform. I watched a hundred agents try a hundred AI tools and walk away from almost all of them. The reason was always the same. The tool asked the agent to become a software user. The agent did not want to become a software user. The agent wanted to hire someone.

“So this time we are not building a tool. We are building a hire.”

Pearl Street Co. replaces your back-office team with a managed AI executive team, supervised by your one best person. We do the setup. We run the workflows. You get a Slack channel and your weekends back. Your one best person sees and approves every external send — your AI team works behind your team, never around it.

Start with a single AI hire — pick the role costing you the most time or money. Or build the full team. The investment is a meaningful fraction of what you spend today, structured the way that fits your business. Some teams want a flat monthly retainer. Some want pay-per-transaction. Some want hybrid. We work that out together on the call.

We are currently selecting design partners for the first cohort. If you’d like to be one of them, this is the right week to reach out.

— Brad McDaniel, founder of Pearl Street Co. and Likely.AI

How it works

Three weeks from quiet conversation to working back office.

We listen

Twenty minutes on a call. We map the role costing you the most time or money. No demo. No slide deck. We learn whether this is a fit within the first ten minutes.

Week 0 · 20 minutes

We build

White-glove setup. Your CRM, your transaction workflows, your tone of voice — encoded into your AI team. We do the work. You sign off on each piece before it goes live.

Weeks 1–2 · We handle it

We run it

Your one best person supervises. We monitor, refine, and stay on a Slack channel. Weekly check-ins for the first 60 days, monthly thereafter. Cancel anytime.

Week 3+ · Ongoing

The math, role by role

Real numbers from teams doing 50–200 transactions a year.

Your mileage may vary, but the direction is the same.

Role	What it costs you today	What it costs your day	Annual savings, typical
Lead Concierge / ISA	~$6,500/mo	Dropped leads, slow follow-up	+$40–70K
Listing Coordinator	~$4,000/mo	Vendor chase, missed launches	+$25–40K
Transaction Coordinator	~$5,000/mo	10–15 hrs supervision	+$30–50K
Marketing Coordinator	~$3,500/mo	Inconsistent listing presence	+$20–35K
The full team	~$10–18K/mo	Whole afternoons of management	+$80–180K

Lead Concierge / ISA

Costs today: ~$6,500/mo
Pain: Dropped leads, slow follow-up
Annual savings: +$40–70K

Listing Coordinator

Costs today: ~$4,000/mo
Pain: Vendor chase, missed launches
Annual savings: +$25–40K

Transaction Coordinator

Costs today: ~$5,000/mo
Pain: 10–15 hrs supervision
Annual savings: +$30–50K

Marketing Coordinator

Costs today: ~$3,500/mo
Pain: Inconsistent listing presence
Annual savings: +$20–35K

The full team

Costs today: ~$10–18K/mo
Pain: Whole afternoons of management
Annual savings: +$80–180K

Pearl Street pricing is built around your business, not packaged. We sort out flat retainer, per-transaction, or hybrid on the call.

Pick your first hire

Start with the role costing you the most.

Add the rest as the trust builds. No long contracts.

Top of funnel

AI Lead Concierge

5-minute response to new leads via call, text, or email. Qualifies, books appointments, runs long-term nurture for cold pipeline.

Replaces a ~$6,500/mo ISA

Talk about the Concierge

Launch

AI Listing Coordinator

From signed listing agreement to live on market: photography scheduling, vendor coordination, MLS prep, sign-and-lockbox logistics, open house scheduling, prelaunch comms with the seller.

Replaces a ~$4,000/mo listing coordinator

Talk about Listings

AI Transaction Coordinator

Contract-to-close milestone tracking, document chase, vendor coordination, daily client status updates in your voice.

Replaces a ~$5,000/mo TC

Talk about the TC

Brand

AI Marketing Director

Ongoing brand presence across listings, social posts, single-property pages, open-house promotion, post-close testimonial workflow, monthly nurture for past clients.

Replaces a ~$3,500/mo marketing coordinator

Talk about Marketing

FULL TEAM

All four, supervised by your one best person

The team that never sleeps

All four roles working together. Custom skill packs for your team’s workflows. Single Slack channel. Weekly check-ins. The whole back office, run by us.

Replaces 2–4 admin roles costing ~$10–18K/mo

Talk about the full team

“If any of this sounds like a problem you have stopped trying to solve, we should talk for twenty minutes. No demo. No slide deck.”

Or reply at hello@pearlstreetventures.com