A six-month content plan that writes itself — with every claim sourced.
Content is the cheapest compounding traffic a small business can buy, and the easiest to fake badly. The Content Factory does the whole job and refuses to make things up. It maps your site, competitors and search results, produces a six-month plan with money pages, topic clusters and AI-visibility pieces, and after your approval writes each article on a schedule — but only after finding real sources, then checks every statistic and quote against them before a human ever reviews the draft.
- 400+
- articles produced across our portfolio
- 43
- sites configured on the factory
- 35
- articles it has published on this site alone
What you get
Outcomes, not features
A six-month, 48-article content plan researched against your competitors and delivered for your approval in about an hour.
Two to three fully written, illustrated articles published to your site every week, automatically.
Every statistic and quote is checked against a real source before publishing; unsourceable articles are blocked, not faked.
Content structured so ChatGPT, Perplexity and Google AI Overviews can cite you: TL;DR, key takeaways, FAQ schema, llms.txt.
You keep final say. Each article arrives as a review-and-approve item, never silently live.
Is this for you?
Who this is for
SEO compounds, which means it rewards the businesses that can keep publishing for months. This is an engagement for people who would otherwise hire a content marketer or pay per article, and want the output without the afternoons.
A good fit when
- You sell something people search for, and you can name the pages that make you money.
- You can commit to six months. Search traffic builds slowly and then keeps paying; it does not reward a one-month experiment.
- Someone on your side can approve a plan once and review an article in ten minutes, two or three times a week.
- You have a site we can publish to, or you want one built first.
Not yet, if
- You need customers this month. Paid acquisition is faster — that is the Customer Factory.
- Your site is on a CMS we have not published to yet. Not a blocker, but the publishing adapter is scoped into the build.
- You want a plan you never look at. The approval and review steps are the point.
Not sure which side you are on? That is what the discovery call is for.
What you are choosing between
Your alternative is hiring humans at full rate, maybe augmented by AI — or a system that is already proving itself and works while you sleep.
| Option | What you get | What it costs |
|---|---|---|
| Hire a content marketer | One person, 2–4 articles a month at nearly four hours each, plus research, images and SEO plumbing squeezed in around it. | $78,760 median salary for marketing specialists; ~30% more in benefits |
| Freelancers or an agency | Per-article pricing, a monthly list of titles, whatever sources the writer finds. You brief, edit and invoice. | Per article, forever |
| Raw AI writing | Cheap and fast — and one in five references is made up. Authority you cannot defend is a liability. | Nearly free, until it costs you trust |
| Content Factory | A researched six-month plan, 12–13 sourced and verified articles a month, delivered for a ten-minute review. Runs on a calendar while you sleep. | Custom build you own; optional support retainer keeps the cadence |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wages, May 2025 (market research analysts and marketing specialists); benefits share from BLS Employer Costs for Employee Compensation, 2026. Hours per article: Orbit Media 2025. Fabrication rate: 2025 peer-reviewed study of GPT-based references.
Results so far
Running today across our whole portfolio
- 400+
- articles produced
- 43
- sites configured on the factory
- 35
- articles published on this site alone
- 3 / week
- publishing cadence per site, on schedule
- 3 sources
- minimum before it will write a single word
- 10 checks
- every citation passes before a human reviews the draft
Before we built the sourcing gates, our own audit found 143 of 291 citations — 49% — could not be verified. That number is why the gates exist, and why nothing publishes without them now.
Engine records and this site's git history, 24 September 2026.
Against industry benchmarks
Our numbers next to the published averages
Same engine, different bottlenecks — each one found in weeks because every result is tracked to the funnel, not the click.
Cadence and effort vs. the average business blog
| Metric | Ours | Benchmark |
|---|---|---|
| Articles per month, per site | 12–13 | 2–4 (most common cadence) |
| Your hours per article | ~10 minutes to review | 3 hours 48 minutes to write |
| Traffic effect of 11+ posts a month | Built to hit it every month | ~3× the traffic of 0–1 posts (companies ≤10 people) |
The compounding SEO benefit starts around 11 posts a month. Almost no small business gets there by hand, because each post costs an afternoon.
Source: Orbit Media, 2025 Blogging Survey (average post 3h 48m; publishing several times a month is the most common cadence). HubSpot benchmark of 13,500+ companies (11+ posts/month ≈ 3× traffic for companies with ≤10 employees; 16+/month ≈ 3.5× traffic and 4.5× leads).
Citation integrity vs. raw AI writing
| Metric | Ours | Benchmark |
|---|---|---|
| Fabricated references | 0 published — blocked at the gate | 19.9% completely fabricated |
| Sources required before drafting | 3 real, retrievable sources | None — the model writes from memory |
| Checks per citation | 10, including an entailment judge | 0 |
AI content is cheap. AI content you can defend is not. The factory refuses to write what it cannot source, which is the difference between a blog that builds authority and one that quietly destroys it.
Source: Fabrication rate: 2025 peer-reviewed study of GPT-based references (PubMed Central / JMIR Mental Health). Our pre-gate audit: 49% bad citations (143 of 291), engine handoff notes.
How it runs
The loop, step by step
This is the actual pipeline we run for ourselves, not a diagram. A human approves at the points that matter; the machine does the rest.
Built to publish for our own portfolio. It wrote the last 35 articles on this site and runs for oneresume.ai, optionscout.ai, geogenius.ai, tradeplanner.ai, newshacker.ai and rsmaps.ai.
- 01
Discover
Reads your site, your voice guide and your goals. Names the money pages the content has to feed.
- 02
Research
Crawls your site, competitors, search results and the questions people actually ask, and stores the evidence.
- 03
Plan
Produces a six-month calendar: money pages, topic clusters, backlink-worthy pieces and AI-visibility articles. Nothing is written until you approve the plan.
- 04
Source
For each due article, builds a source pack of real, retrievable references. Fewer than three and it does not write.
- 05
Write
Drafts the article on schedule with citation tokens only — it cannot invent a number — then generates a hero image.
- 06
Verify
A ten-check validator confirms every citation resolves and actually supports the claim, with an entailment judge as the last gate.
- 07
Publish
Opens a review item on your site — a pull request, a draft, or a queue — and goes live when you approve. The plan reconciles itself against what actually shipped.
Once it's running
A week in the life
Three publishing days, one approval habit. Nothing goes live without a review item you can open, read and approve.
| When | What happens |
|---|---|
| Monday 7:00 am | The due article's source pack is built; fewer than three real sources and it does not write |
| Monday 7:20 am | Draft written with citation tokens only, hero image generated, ten citation checks run |
| Monday 7:30 am | A review item opens on your site — pull request, draft or queue — with the sources attached |
| Your coffee | Read it, approve it or send it back. Approved means live. |
| Wednesday, Friday | Same loop, next two articles on the plan |
| Monthly | The plan reconciles against what actually shipped; refreshes replace stale pieces in months four to six |
Compare
Why this, and not an agency or a hire
| Freelance writers / agency | In-house marketer | Content Factory | |
|---|---|---|---|
| Articles per month | 2–4, at per-article rates | 1–2, between everything else | 12–13, on a fixed schedule |
| Research | Whatever the writer Googles | Same | Site, competitors, SERPs and real questions, stored as evidence |
| Sourcing | Trust the writer | Trust yourself | 3 real sources required; 10 checks per citation |
| Plan | A monthly list of titles | A spreadsheet nobody updates | Six-month plan, approved by you, reconciled against what shipped |
| AI-search readiness | Rarely | Rarely | TL;DR, key takeaways, FAQ schema, llms.txt on every article |
| Your time | Briefs, edits, invoices | Whole afternoons | Approve the plan; review as articles arrive |
| Yours after a year | The articles | The articles | The articles, the plan, the research and the engine |
Guardrails
You stay in control
You approve the plan first
Nothing is written until you have approved the six-month plan. Money pages come first.
Sourcing gate
Fewer than three real, retrievable sources and the article is skipped and reported, not faked.
Citation validator
Ten checks, including a judge that confirms each source actually supports the claim it is cited for.
Review before live
Every article arrives as a review item. Approved means published; nothing goes live silently.
Your voice, encoded
A voice template per site — tone, terms, things never to say — applied to every draft.
Duplicate and freshness checks
No repeated hero images, no repeated topics, and a refresh cadence for pieces that age.
Timeline
From kickoff to a publishing machine
The first weeks are research and plan approval. After that it runs on a calendar.
Typical, not fixed. How fast the first article ships depends mostly on your site: a GitHub-hosted site is publishing within days of plan approval; a WordPress, Webflow or Shopify blog needs an adapter first, which adds a week or two. Plan approval is on your clock, not ours. We set the calendar together on the discovery call.
- About 1 week
01 · Discover
Voice guide captured, money pages named, site SEO plumbing audited (sitemap, RSS, article schema, llms.txt) and installed if missing.
You
One interview; site access
- 1–2 weeks
02 · Research and plan
Research pack on your site, competitors and search demand; the six-month plan — 48 pieces: clusters, backlink bait, AI-visibility articles, calendar.
You
Approve the plan
- 1–2 weeks, CMS-dependent
03 · First articles
Publishing adapter connected to your site; first three sourced articles delivered as review items; source packs attached.
You
Review and approve
- Months 2–6
04 · Cadence
Three articles a week through month three, two a week plus one refresh a week through month six. Monthly reconciliation of the plan.
You
Ten minutes per article
- Month 6
05 · Handover
Engine, plan, research and voice template in your accounts; runbook and training. Optional support retainer continues the cadence.
You
Sign off
Proof
Built on our own products
We don't sell a factory we haven't run. Every one of these grows something in our own portfolio first.
Said plainly
This factory publishes to a GitHub-hosted site out of the box. A WordPress, Webflow or Shopify blog needs a publishing adapter, which is scoped into the build. And the sourcing gate will sometimes skip an article rather than ship it — that is the feature, not a bug.
What you'll need
- A site we can publish to — a GitHub-hosted site today, or a CMS we add a publishing adapter for
- Your voice: existing content, a style guide, or an hour with us to capture it
- One person who approves the plan and reviews articles as they arrive
- Basic on-site SEO plumbing, which we install if it is missing (sitemap, RSS, article schema, llms.txt)
Don't have all of it? That's normal. Most of the list gets set up during the build.
How we work
How an engagement works
Custom pricing, scoped on a discovery call. You own what we build. Optional support retainer after launch.
- 01
Discovery call
Thirty minutes. You describe the job the factory has to do; we tell you honestly whether one of ours fits, needs adapting, or should be built from scratch.
- 02
Scope
A written scope with the systems we connect to, the approvals you keep, and a fixed quote. Custom pricing — every factory is built to spec.
- 03
Build
We build on the same stack and playbooks that run our own products, in your accounts, with you signing off on each piece before it goes live.
- 04
You own it
The code, the accounts, the data and the prompts are yours at handoff. No platform lock-in, no subscription to us to keep the lights on.
- 05
Support (optional)
A monthly support and tuning retainer once launched — monitoring, model upgrades, new angles — for as long as it earns its keep. Cancel anytime.
Want a Content Factory of your own?
Thirty minutes to find out whether it fits, what it connects to, and what it takes to build.